But you have to be worth talking about. The most important marketer in a consumer’s world is someone he trusts—a friend, a family member, a coworker. Word of mouth is the most powerful marketing tool at your fingertips. With our creative, multi-disciplinary approach, we’ll help you create a brand experience people love to talk about. Then we’ll use strategic word of mouth tactics to nurture conversation that will transform your customers into communities of engaged, passionate advocates.
Whether it’s an integrated ad campaign, a logo, or a social media strategy, we have the tools to get your audience talking. We believe that when a great brand meets the right consumer, sparks will fly.
HAVE A LOOK AT SOME OF OUR LATEST SUCCESSIt's time Woodward & Zwolinski got a fresh face and some new digs–room to grow, if you will.
// In the meantime, scroll down for a peek at our work.
Building a brand from the ground up.
// Developed brand identity, crafted brand strategy, and created
all marketing campaigns from company start-up.
// 95% occupancy rate – far superior to their competitors.
// Growth from 0 properties in 2004 to 33 operating properties
in XX states, with 8 new locations opening fall 2012.
// Pre-leasing sites regularly reached sold out status prior to
completed construction.
// Named 2009’s second fastest growing private real estate
company in the U.S.
// Raised $380 million in public offerings; went public October 2010.
When you get the privilege of handling a company’s branding from its start-up, anything is possible. That was our attitude when we began working with Campus Crest in 2004—and that was Campus Crest’s attitude when they set out to become the highest quality provider of student housing worldwide. To help them get there, we developed brand identity that positioned their student housing properties, The Grove, as radically different student housing.
The success of our strategy rests on one key insight: it’s not about the pool; it’s about what happens at the pool. The market is crowded with student housing options that push amenities. We cut through the market clutter by building and promoting lifestyle—a fully loaded college living experience students couldn’t find anywhere else. Every Grove decision, from building bigger clubhouses to hosting outrageous social events to connecting residents with rewarding volunteer opportunities, was designed to enhance The Grove lifestyle.
Why? We recognized that the most important marketer in any consumer’s life is someone he trusts, so we created a brand experience that inspires students to tell their friends about life at The Grove. We supported that experience with fun promotional and sales collateral that was also designed to be talkable.
It paid off. Grove communities began selling out of beds before construction was even completed. We fed this word of mouth fueled momentum with strategic messaging, marketing campaigns, online engagement, and brand development. The brand grew strong enough to take Campus Crest public—even in the middle of a recession. Named 2009’s second fastest growing private real estate company in the U.S., the organization raised $380 million in public offerings and officially went public in October 2010.
It's time Woodward & Zwolinski got a fresh face and some new digs–room to grow, if you will.
